Why Big Other
The Problem We See
Financial education in Japan has not kept pace with opportunity. The New NISA launched in 2024, making tax-free investing significantly more accessible — permanent accounts, higher limits, and indefinite tax-free holding periods. Millions of people, many of them in their 20s and 30s, are opening investment accounts for the first time. But most enter that world with theory at best — textbook knowledge disconnected from how they actually relate to money. There's a gap between knowing what a stock is and understanding what it means to own one.
What's Missing
Existing tools tend to fall into two categories: abstract education that doesn't connect to real behavior, or trading simulators that reward short-term speculation. Neither starts from the money people actually spend every day. Resista takes a different approach — it begins with convenience store receipts, something nearly every young person in Japan already interacts with, and builds financial exploration on top of that familiar foundation.
Our Philosophy
We believe financial literacy develops through observation and habit, not instruction. In Resista, the game mechanics are designed so that playing naturally leads to noticing spending patterns, thinking about resource allocation, and developing patience with long-term outcomes. We don't lecture about diversification — we create situations where it makes sense to try it. The goal is understanding, not performance.
How We Compare
| Resista | Traditional Financial Education | Demo Trading Apps | |
|---|---|---|---|
| Approach | Starts from real spending behavior | Theory-focused | Virtual trading |
| Risk | None (simulation only) | None (no practice) | Medium-High (often leads to real trading) |
| Focus | Observation, habits, and long-term thinking | Knowledge acquisition | Trading skills |
| Real-world connection | Strong (receipt-based) | Weak | Weak |